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Published 1/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 540.46 MB | Duration: 0h 41m
Become a strategist with The Strategy Template method for all levels of experience.
What you'll learn
In 30 minutes you will gain the ability to act as a strategist, either for your own business or as an independent consultant.
You will learn a simple way to put together a business plan, with a powerful marketing bias and clear financial projections.
You will use The Strategy Template, a practical tool for creating effective strategies.
You'll understand how to transform the Strategy Template into a marketing plan, with just four clear connected components.
You'll gain insight into successful strategies used by top brands and fine-tune them to your business.
Requirements
No prior expertise is necessary to get the desired outcomes and acquire the ability to strategize. All that is required is basic logic.
Description
30 Years in Thirty minutes. Experience is the best teacher, and over 30 years of experience have taught me a lot about strategy.One of the main things I learned is that a winning strategy starts with three elements: direction, clarity, and benchmarks.For direction, my strategy for this masterclass is to guide you through a pleasurable and painless journey, from zero ground to a business plan with financial projections, passing through the secrets of marketing, even if you have no previous experience with any of it.For clarity, we dedicated months of work to creating The Strategy Template. Once completed, it became a simple yet powerful tool, that I'm sure you'll want to keep around.You will be amazed at how quickly you can get the essential logics applied by marketing committees, creative geniuses, and financial sharks and immediately apply them to your benefit, with the knowledge and tools you need to craft your strategy.As for benchmarks, you will gain the ability to absorb strategies from any brand in minutes, as it is all there in The Strategy Template. This will serve as a source of inspiration and show you how these strategies can work for you too.We structured the masterclass in simple challenges that you must complete in order to move on to the next step. This will help make sure you're moving in the right direction. You will focus on essential decisions, organized in four interconnected steps, to find the best positioning for your brand, map ideal clients, and generate insights to reach sales and growth goals with an optimized marketing mix. After completing the masterclass, you will be ready to move forward and make your strategy come to life, build a foundation for your business and take your brand to the next level. "Strategy in 30 Minutes" is a condensation of 30 years of my experience in strategy. I hope it's worth your time!
Overview
Section 1: What about becoming a strategist?
Lecture 1 Introduction
Lecture 2 Opportunities for your career and business.
Section 2: The Strategy Template: your new favorite tool.
Lecture 3 A Quick Tour of The Strategy Template.
Section 3: 1. Position your brand to win.
Lecture 4 Your brand is your most important asset. Learn how to value it.
Section 4: 2. Choose the best customers before they choose another brand.
Lecture 5 Get to know more than just demographics.
Section 5: 3. Five answers that will drive your strategy.
Lecture 6 The main concepts that will direct your marketing efforts.
Section 6: 4. The practical method for shaping your strategy.
Lecture 7 Understand how to master the art of marketing
Section 7: Turn your strategy in action and numbers.
Lecture 8 A straightforward approach to planning and finance.
Section 8: What now?
Lecture 9 Get ready to start and reduce the risk of failure.
Individuals who want to launch a new enterprise.,Entrepreneurs who need to redefine the goals of their business and engage their team with them.,Employees of companies that want to distinguish themselves by making strategic contributions.,Innovative consultants and freelancers who want to extend the range of their services by offering strategic advice.,Students who want to quickly grasp the basics of strategic planning.
Homepage
Code:
https://www.udemy.com/course/strategy-in-30-minutes/
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